A­W­K­T
An­tony Wong Kin-Tung
awkt.xyz
Brand New Day! Rebrand
Identity
Morning Giants Studio, a design and animation practice in Hong Kong, underwent a major rebrand reimagining its image, with an objective to break the mould in identity design. The rebrand experiments with new elements such as animated logos, 3D icons, branded characters, live-action shorts and more, with a bold gradient palette and visual system/style implemented thoroughly from prints to screens.
Produced at Morning Giants Studio, I have had the pleasure to participate in this rebrand, focusing on the motion and look development of the new logos and 3D icons, along with some layout designs and editing for the presentations and documentations published in varied channels.
Year
2022
Client(s)
Morning Giants Studio
Nature(s)
Commercial
Duty/Duties
Logomark (2D), 3D (Animated Logomark, Icons), Look Development, Making-Of (Design, Animation), Presentation Materials, Editing (Overview)
Tag(s)
PRACTICE
,
 
Identity
,
 
Motion
,
 
3D
,
 
Object
,
 
Logo
,
 
Digital
,
 
Featured
,
 
View

<div class="floormediagallery"> <div class="wrappermediagallery"> <div class="linedivider"></div> <div class="airs"></div> <div class="flattext1fullwidth"> <div class="soehne1">Showcase</div> <div class="airm"></div> </div> <div class="collectionlistmediagallery varwidthwrapperformediagalleryitem"> <!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem disablegalleryenlargefunction"> <video poster="https://photos.smugmug.com/Awktxyz/Work/Brand-New-Day-Rebrand/Showcase/i-zgHNcxM/0/C5sk2h6PfzNt8J3MKjgHtc2LbWDBwZWmwD3cSmGsD/O/overview_poster.jpg" playsinline controls data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774464/rendition/1080p/file.mp4?loc=external&log_user=0&signature=1ef86f1d62edc0f51a72ebf8facb61400041ac696c53ae387b7e763c55d68e2f" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">An Overview</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774592/rendition/1440p/file.mp4?loc=external&log_user=0&signature=2b6e00cc0ddd6aae2e60b008cd025219db4a144ab4d034e93710a8c5f4f9d09d" data-wf-ignore="true"/> </video> </div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div 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<img src="https://photos.smugmug.com/Awktxyz/Work/Brand-New-Day-Rebrand/Showcase/i-7j4QmSG/0/DRqjVR5H6fKTcNVXqT3vPQD6hq5nCMdLvJtj6Wsrr/O/color_AW1-01.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774369/rendition/1080p/file.mp4?loc=external&log_user=0&signature=4bba3f914646c61bf411db0e89e043889e6e6056c1db172a42ad67c7cb9b5683" data-wf-ignore="true"/> </video> </div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Awktxyz/Work/Brand-New-Day-Rebrand/Showcase/i-tz2Vrf4/0/Dttp77DjrzV5TPHhXL4ZH8qv5csq5LtZpKTxdGKFH/O/MGS_Rebranding_Visual.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Awktxyz/Work/Brand-New-Day-Rebrand/Showcase/i-SjsRFMX/0/DFgnNctLqfqLdfBGBJCChX52BWFfDxtZ9SMKdRsf6/O/MGS_Rebranding_Giftbox.jpg" loading="eager"> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption"><span class="textlink"><a href="http://www.awkt.xyz/work/brand-new-day-gift-pack" target="_blank" class="textlink">Brand New Day! Gift Pack<span class="arrowTR1"></span></a></span></div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem disablegalleryenlargefunction"> <div class="soehne1 mediagalleryparagraph">Some moving contents (excerpts 1–7) of the rebrand. Full versions on Instagram (<span class="textlink"><a href="http://www.instagram.com/morninggiantsstudio/" target="_blank" class="textlink">@morninggiantsstudio<span class="arrowTR1"></span></a></span>).</div> </div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774193/rendition/1080p/file.mp4?loc=external&log_user=0&signature=29baca7c0e956a600ee5886ad77ed2b5ab64ed2796d299e10565776d0a63ccfa" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 1, The Rebrand</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774256/rendition/1080p/file.mp4?loc=external&log_user=0&signature=3941af1eaf34b8e19e682874b5004751adf0ec1dde82390333548dfd6b63668c" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 2, The Rebrand</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774231/rendition/1080p/file.mp4?loc=external&log_user=0&signature=fc2eb1a98c5eacda108bee9600c85d7f63fb10188bc0511655a5a70cd4274cbd" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 3, The Rebrand</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774158/rendition/1080p/file.mp4?loc=external&log_user=0&signature=d79ed74ee5bd82cb58847f35a64d46409c9e6820d343c339b9d114287cf9fe2e" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 4, Where We Are</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774414/rendition/1080p/file.mp4?loc=external&log_user=0&signature=394b133eca1202c341e51a86bea71070e1ed960310534357e2308a59e048de4d" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 5, Making-Of</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="contain"> <source src="https://player.vimeo.com/progressive_redirect/playback/948774288/rendition/1440p/file.mp4?loc=external&log_user=0&signature=f8f19e2d6f50876993eff688b90ef3a90f3806c9e3185f4e7eef38de100eab94" data-wf-ignore="true"/> </video> </div> <div class="airs"></div> <div class="soehne1 mediagallerymediacaption">Excerpt 6, Live-Action</div> <div class="airm"></div> </div> </div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div 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<div class="floorlist4"> <div class="linedivider"></div> <div class="airs"></div> <div class="flatlist4title1of5"> <div class="soehne1">Award(s)</div> </div> <div class="flatlist4items4of5"> <!-- 👈PrevItem --><div class="wrapperlist4item textlinkgroupwrapper"><a href="http://goldenpin.org.tw/en/winners/207" target="_blank" class="textlink textlinkgroup"> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Golden Pin Design Award<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Communication Design, Others</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Mark Winner</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">TW</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="wrapperlist4item textlinkgroupwrapper"><a href="http://dfaawards.viewingrooms.com/content/feature/224/artworks-10041-morning-giants-brand-new-day-morning-giants-studio-hong-kong/" target="_blank" class="textlink textlinkgroup"> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">DFA Design for Asia Awards<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Digital & Motion Design</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Merit Award</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">HK</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="wrapperlist4item textlinkgroupwrapper"><a href="http://adcawards.org/site/adc2023/images/userfiles/downloads/2023_ADC102_Shortlist_Official.pdf" target="_blank" class="textlink textlinkgroup"> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">ADC Annual Awards<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Brand, Communication Design, Rebranding</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Shortlisted</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">NY</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="wrapperlist4item textlinkgroupwrapper"><a href="http://adcawards.org/site/adc2023/images/userfiles/downloads/2023_ADC102_Shortlist_Official.pdf" target="_blank" class="textlink textlinkgroup"> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">ADC Annual Awards<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Motion, Film Craft, Craft in Motion/Film, Animation</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Shortlisted</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">NY</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --></div> <div class="airlminors"></div> </div>

<div class="floorlist3"> <div class="linedivider"></div> <div class="airs"></div> <div class="flatlist3title1of5"> <div class="soehne1">Feature(s)</div> </div> <div class="flatlist3items4of5"> <!-- 👈PrevItem --><div class="wrapperlist3item textlinkgroupwrapper"><a href="http://www.stashmedia.tv/hong-kong-studio-morning-giants-rebrands-for-a-new-day/" target="_blank" class="textlink textlinkgroup"> <div class="roomlist3info1of4"> <div class="cubiclelist3info1of4"> <div class="soehne1">Stash<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist3info2of4"> <div class="cubiclelist3info2of4"> <div class="soehne1">Hong Kong Studio Morning Giants Rebrands for a New Day</div> </div> </div> <div class="roomlist3info1of4"> <div class="cubiclelist3info1of4"> <div class="soehne1">CA</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="wrapperlist3item textlinkgroupwrapper"><a href="http://motionographer.com/quickie/morning-giants-studio-morning-giants-studio-brand-new-day/" target="_blank" class="textlink textlinkgroup"> <div class="roomlist3info1of4"> <div class="cubiclelist3info1of4"> <div class="soehne1">Motionographer<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist3info2of4"> <div class="cubiclelist3info2of4"> <div class="soehne1">Morning Giants Studio | Morning Giants Studio Brand New Day!</div> </div> </div> <div class="roomlist3info1of4"> <div class="cubiclelist3info1of4"> <div class="soehne1">NY</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div><!-- 👉NextItem --></div> <div class="airlminors"></div> </div>

<div class="floorpassage"> <div class="linedivider"></div> <div class="airs"></div> <div class="roompassage1of5"> <div class="soehne1">Tool(s)</div> </div> <div class="roompassage4of5"> <div class="soehne1">Cinema 4D, Redshift, Illustrator, After Effects, etc.</div> </div> <div class="airl"></div> </div>

<div class="floorpoint"> <div class="linedivider"></div> <div class="airs"></div> <div class="flatheading1of5"> <div class="soehne1">Credits</div> <div class="airmmobile"></div> </div> <div class="flatpoints4of5"><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Production</span><br/>Morning Giants Studio</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Creative Direction</span><br/>Morning Giants Studio</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Identity Design</span><br/>Studio Darius Ou</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Art Direction (Animation)</span><br/>Morning Giants Studio</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Design</span><br/>Morning Giants Studio (Kwok Man Ho, Li Sze Wai, Chang See Wan, Yip Ho Kiu, Wong Kin Tung)</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Website Design</span><br/>Jing, Cha, Hung Cheung</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Music, Sound Design</span><br/>Mark Wong (stereoshoebox)</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Creative Executive (Live-Action)</span><br/>Morning Giants Studio</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Screenplay (Live-Action)</span><br/>Morning Giants Studio, TO</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Director (Live-Action)</span><br/>TO</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Art Direction (Live-Action)</span><br/>Him Lee, Liz Yeung</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Director of Photography (Live-Action)</span><br/>Daniel Yung</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --><!-- 👈PrevItem --><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Gaffer (Live-Action)</span><br/>Kermit Tang</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><!-- 👉NextItem --></div> <div class="airlminorm"></div> </div>

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