PHD Group • AWKT

PHD Group

Identity

Property Holdings Development Group (PHD Group) is a contemporary art gallery founded by Ysabelle Cheung and Willem Molesworth. Located in Wan Chai, Hong Kong, it was once a private rooftop clubhouse in the 1970s and is renovated into a versatile gallery space, housing the works of new emerging artists primarily from the local region.

I have had the honour to work with the co-founders at PHD Group to craft the gallery’s visual identity. The design language is simple, subtle, straightforward, and humble, with touches of Neo-Brutalist and Chinese seal aesthetics.

Year

2021

–

Client(s)

PHD Group

Nature(s)

Commercial

Duty/Duties

Identity, Logo, Typesetting

Tag(s)

PRACTICE

Identity

Logo

Type

Tag(s)

View

1x / 2x / 5x (default)

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In frame: “Rendering”, Hong Kong, 2022. Photo by Zed Leets. 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