TONE Music Festival • AWKT

TONE Music Festival

Identity

TONE Music Festival, one of the major music events in Hong Kong, strives to diversify the local music scene with emerging, alternative artists, prompting new music and pushing artistic borders.

Directed by Dee Lam, founder of nocompany, the design motive “music as sculpture” set out to combine music, type, portraiture, 3D, and digital apparel as the festival’s identity, interpreting music with material properties. I was tasked with designing and developing two from a set of six musical sculptures that read “mei6 loi4” (future) in Cantonese: a wooden piece for singer Janice Vidal, and a concrete piece for rapper Novel Fergus.

Year

2022

–

Client(s)

TONE Music

Nature(s)

Commercial

Duty/Duties

Type, 3D, Look Development

Tag(s)

PRACTICE

studio

Identity

Object

Type

Digital

Music

Featured

Tag(s)

View

1x / 2x / 5x (default)

<div class="floormediagallery"> <div class="wrappermediagallery"> <div class="linedivider"></div> <div class="airs"></div> <div class="flattext1fullwidth"> <div class="soehne1">Dev. & Doc.</div> <div class="airm"></div> </div> <div class="collectionlistmediagallery varwidthwrapperformediagalleryitem"> <div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem disablegalleryenlargefunction"> <div class="soehne1 mediagalleryparagraph">Janice Vidal is known for her nurturing, soulful tone and contemporary articulation. We landed on a grounded, wooden shading that speaks for her timbre, mixed with a modern, geometric structure to interpret her unique style.</div> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-v49zh74/0/d888c939/O/J_theP6_v2.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-jqDxnNL/0/ad55d555/O/J_Artboard%201.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-VKB5CZG/0/300d8763/O/J_Artboard%201-1.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-zpM6943/0/72bf840e/O/J_Artboard%201-2.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-whsNdpS/0/8464e774/O/J_Artboard%201-3.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-rgPP4dq/0/0073aef1/O/J_Artboard%201-4.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-zKFFMNP/0/4b7e6d68/O/J_Artboard%201-5.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem disablegalleryenlargefunction"> <div class="soehne1 mediagalleryparagraph">Street, raw, unfiltered. Took inspiration from one of Novel Fergus’s best-known rap music, “Sham Shui Po”, we stylised the piece with a Brutalist aesthetic: playing with concrete, structural forms and graffiti as the visual representation of the district and his music.</div> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-F55H5hH/0/f3aca42b/O/N_Artboard%201.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-S9VgdqC/0/74f6ea32/O/N_Artboard%201-1.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-NrTQ4NK/0/91850183/O/N_Artboard%201-2B.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-rgw6KvG/0/0aa8d928/O/N_Artboard%201-3.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div><div class="collectionitemmediagallery varwidthitemformediagalleryitem"> <div class="richttextblockmediagallerysingleentry"> <div class="roommediagallery"> <div class="mediagalleryitem"> <img src="https://photos.smugmug.com/Work/TONE-Music-Festival/Dev-Doc/i-wsdLFQ9/0/c6423213/O/N_Artboard%201-4.jpg" loading="eager"> </div> <div class="airm"></div> </div> </div> </div> </div> </div> <div class="airlminorm"></div> </div>

<div class="floorlist4"> <div class="linedivider"></div> <div class="airs"></div> <div class="flatlist4title1of5"> <div class="soehne1">Award(s)</div> </div> <div class="flatlist4items4of5"> <div class="wrapperlist4item textlinkgroupwrapper"><a href="https://www.goldenpin.org.tw/en/winners/1220" target="_blank" class="textlink textlinkgroup"> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Golden Pin Design Award<span class="arrowTR1"></span></div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Communication Design, Posters</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">Mark Winner</div> </div> </div> <div class="roomlist4info1of4"> <div class="cubiclelist4info1of4"> <div class="soehne1">TW</div> </div> </div> </a> <div class="airs"></div> <div class="linedivider"></div> <div class="airs"></div> </a></div></div> <div class="airlminors"></div> </div>

<div class="floorpassage"> <div class="linedivider"></div> <div class="airs"></div> <div class="roompassage1of5"> <div class="soehne1">Tool(s)</div> </div> <div class="roompassage4of5"> <div class="soehne1">Cinema 4D, Redshift, etc.</div> </div> <div class="airl"></div> </div>

<div class="floorpoint"> <div class="linedivider"></div> <div class="airs"></div> <div class="flatheading1of5"> <div class="soehne1">Credits</div> <div class="airmmobile"></div> </div> <div class="flatpoints4of5"><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Production</span><br/>nocompany</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Creative Direction</span><br/>Dee Lam (nocompany)</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Creative Team</span><br/>Brian Lam (nocompany), Kiki Yip (nocompany)</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">CG</span><br/>Brian Lam (nocompany), Seesaw Post Production, Antony Wong</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Graphic Design</span><br/>Kiki Yip (nocompany), Roma Leung (nocompany)</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Photographer</span><br/>Leungmo</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Stylist</span><br/>Inggrad Shek</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Makeup</span><br/>Angel Mok, Chi Chi Li</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Hair Stylist</span><br/>Him Ng</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div><div class="roompoint1of4"> <div class="cubiclepoint1of4"> <div class="soehne1"> <span class="greytext">Digital Wardrobe</span><br/>DRESSX</div> </div> <div class="airs"></div> <div class="linedivider"></div> <div class="airm"></div> </div></div> <div class="airlminorm"></div> </div>

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